Youth-led campaigns have been instrumental in finding fresh and innovative ways to communicate about public health issues. These campaigns have the ability to make complex topics accessible and engaging, reaching a broad audience through various mediums such as podcasts, social media challenges, and short videos.

One example is the initiative by members of the International Pharmaceutical Students' Federation across Europe to raise awareness about blood donation. They challenged their friends to donate blood, share a selfie with a special social media filter, and tag their friends. This simple yet powerful campaign showcased the importance of blood donation and encouraged more life-saving donations.

As we celebrate International Youth Day and recognize the contributions of young people to society, it is crucial to support and encourage youth-led campaigns. They are paving the way for a better world by creating accessible, engaging, and informative content about public health issues.